Why Piranha

Metal fabricators and manufacturers of all sizes rely on metal fabrication equipment and metal cutting machines from Piranha.


They know they can trust our machines to deliver the durability, dependability and precision their operations demand.

Names You Can Trust

Founded in 1974 to produce ironworkers, Piranha has manufacturing roots that date back to 1879 via our Bertsch brand, known worldwide as a manufacturer of innovative, heavy-duty metal rolling equipment.

Our W.A. Whitney brand dates to 1907 and is recognized as a leader in the design and manufacture of fiber LASER cutting machines, plasma tables, and plasma/punching combination technology for metal plate fabricators.

Regardless which brand you know us by, all our work and interactions are guided by our Core Values:

  • Golden Rule

We are fair, respectful, and communicate with honesty and candor

  • Learning

We promote proactive improvement and strive for excellence

  • Work Ethic

We embrace challenges and work hard to get stronger and better

  • Teamwork

We believe in accountability and powerful people who make things happen

Values-Driven Decision-Making

These values inform every decision we make and every action we take. Together, they ensure we deliver the best solution for each customer’s application.

Beyond our ironworkers, bending rolls and metal cutting machines, we also design and manufacture shears, press brakes, portable punches, single-end punches and CNC fabricators. From the very beginning of every machine order, we follow our “Perfect Machine” process through production, inspection and installation, ensuring you get the high level of quality you expect from Piranha.

See what some of our customers say about Piranha, read our case studies and then begin building your perfect Piranha shop today.